Once a developer built a great Android app, tested, and debugged it, what comes next is its launching time. Android developers would be ready to watch the installs rack up, however, app installations and purchases rarely just increase on their own. Word of mouth can’t always be the only thing a developer relies on, as it requires so much more in order to improve an app’s discoverability.
Fortunately, there are numbers of Google products and third party products and services that can help maximize an app’s discoverability and installations.
Create a compelling Google Play Store listing
Google advises Android app developers to make their app’s Google Play Store listing intriguing by using a unique app icon, attention grabbing images, a video about the app itself, a short yet concise description, and a well-written full description that contains the app’s keywords.
App icon and visual design. An app icon would be the first contact between your app and your user. A relevant and compelling app icon would be a significant way to make an app stand out. Based on the user behavior research, it will only take them a few seconds to look through an app listing content that matches their needs. Second of all, app listings with videos are more likely to result in installation than those without, as users like using videos to assess apps.
Therefore, an Android developer should remember to create a relevant yet unique, differentiated icon. Consider working with a professional graphic designer or use the Android Asset Studio tools. The screenshots on the listing should show off the best and most important feature of the app. Those screenshots should also cover all the screen sizes the app runs on, with portrait and landscape mode shots too.
Featured image and screenshots. The featured image on the listing should sums up what is special about the app, where the description should be short and to the point. The first sentence should sumps up the app, and the rest should cover key and unique features only. The key to success is to grab the user’s attention, and keep it.
Keywords. With Google’s advance algorithm, an Android app should include a variety of words within their app description that best represent the core features of the app. It would also be best to pick on commonly used words that users type in while browsing within an app store. This step requires market research and careful keywords planning.
Create a video for the app. Users would be more engage with the presence of something visual that can explain how the app works for them—for example, an introduction video. With a video of the app in action, users would grasp the idea of how your app works better and much quicker. Many developers have used either screen capture software, or by filming a physical device running the app in order to produce the video. To make it even better, one might add subtitles within the video for all the languages supported by the app.