With the high number of apps currently available in the Google Play Store, an app quality will determine its success. The higher quality an app is, the higher its user ratings, rankings, download numbers and retention rate. Of course that is the dream of all Android developers; but there are things to do in order to optimize your Android app. So what are the essential things to do while optimizing your app?
Track and analyze your market campaigns. Just like other products and brands, Android apps need to run a good marketing campaign in order to get more users or get user retention. One of the important things while running a marketing campaign is to monitor your user behavior. Your user behavior should be converted into a particular form of data, and used to analyze marketing campaign. The main idea is to get the right, engaged users at the lowest cost possible.
There are several tools that you can use to track and analyze your Android app user behavior. One way to track your marketing campaign is to link Google Analytics with your Google Play account. It will automatically analyze activity from source to install. The tools can be used to help track the marketing success and improvement of ROI. Third party tools can also help Android marketers to automate, measure, and optimize their mobile marketing.
Improve stability and eliminate bugs. When we are talking about Android apps, it is essential to maintain the overall functionality and stability. Besides, what else are your users going to do with your app for if it doesn’t work well? There are many tools and techniques for testing and profiling an Android app for different users and devices.
One of the recommended tools to catch stability issues is UI/Application Exerciser Monkey (Monkey). Monkey will send random UI events to the Android app’s activities, allowing the developer to trigger user flows that can uncover stability problems.
Your Android app also has a built-in Google error-report feature, where users may use it to report when the app crashes. The report will then show up in the Google Play Developer Console, allowing you to read and act on the reports appropriately.
Last but not least, Android app developers should keep an external bug and feature request tracker and let users know how to find it. This will enable the users to engage with the app at a closer level, by following features and bugs that affect them. Android developers may eliminate users’ frustration by diligent use of issue tracking and communication.
Improve UI responsiveness. Android developers should know this by now, your app should never give a slow, unresponsive UI. Research has shown that speed really do matter for any interface—from mobile, web, to desktop.
Android app UI responsiveness can be improved by moving long-running operations off the main thread to worker threads. Android offers built-in debugging facilities such as StrictMode for analyzing an app’s performance and activities on the main thread.
Another great way to improve UI performance is to minimize the complexity of the app layout. Android app layouts that are more than 5 levels deep should simplify their layout. The tools that would help you optimize your UI performance are HierarchyViewer, LinearLayouts, RelativeLayout, World of ListView, and Traceview War Story.