A good Android developer should know by now that data is the most valuable information to have when expanding or improving an app. Though competition is stiff, with literally millions of other apps in the market, Android developers should always look for ways to make their app better.
Gaining an advantage requires finesse, strategy, intelligence, and a great deal of data. Without detailed Android app usage data, one can’t expect to develop an app offer that will outsmart the work of one’s competitors.
However, mobile analytics has a lot of information, which can be overwhelming sometimes. With so much data available, where should an Android app developer start?
Reach. Reach refers to the number of people that have installed your app, or have been “reached” by your app. Determining this number is a crucial metric to consider since it measures the number of downloads by app store as a benchmark. Once you have the data, you need to compare the information on competing apps in the same category. By doing so, it will provide insight into the size of the market and your share within it. Moreover, you could also find out which exact app has the highest download rates, which will determine where your real competition lies.
Engagement. Don’t rely too much on your download number, as the more important metric is your app engagement with its users. It’s easy to make people download an app, but it’s much harder to make them use it regularly. A good Android app developer should be identifying the number of active users and examining trends within the data. By doing this extremely important measurement, Android developers will be able to analyze the percentage of daily active users (DAU) and monthly active users (MAU) to determine the user’s dependency towards your Android app, or its success as compared to others.
Screen Time. In a deeper level of measurement, screen time is also a great metric not to be missed. Measuring the amount of time that people actually spend using an app is highly recommended. If your app has multiple screens, it is essential to measure and analyze each screen time in order to see the bigger picture. Which screen is the most favorable and why, and if you should improve any screen in particular. Android developers can then compare active in-app metrics against their competitors, which will help improve your product development strategy, and ultimately increase the number of engaged users.
Connectivity/Network Type. It’s important that your Android app generates user retention—meaning, they are coming back for more. Remember that consumers want instant gratification; therefore, you should improve your Android app’s connectivity or network type. Activities such as transferring data, uploads and downloads are crucial to be effective and timesaving. Another important thing to do is to track the methods in which users access your information. These includes on which particular platforms, mobile carriers, even the type of device your users are using. These data will be useful for your development team to improve your Android app’s user experience.