It’s fairly easy to create and launch a product, but it’s much harder to engage and retain its users. Not excluding Android mobile apps, it is important to keep in mind that an Android developer journey does not stop after launching an app to Google Play Store.
Engaging and retaining active users is the key to success. Android developers which apps obtain subscription and in-app purchase models need to have a great strategy to engage and retain its users. Some of the tools and techniques that will keep your users coming back are:
Increase usage with Android intents. This means that you are letting your user choose your app to handle specific tasks from another app, such as sharing a picture, sending a message, or playing music. Android developers can do this through Android’s open Intents system. By adding Intent filters for the tasks your app is capable of, it will be easier for your users to access your app, even through voice commands in Google Now.
- It’s important to identify and package any features your app can offer to other apps
- Use the ‘View’ intent to give users option to open any links to your website within your app
- Familiarize yourself with actions commonly accomplished with intents. These action includes sharing, where you can focus on your app’s core functionality and outsource common actions.
Build useful widgets. One of the beauty of Android operating system is its widgets. Android developers are able to build useful widgets that will essentially bring more user engagement and retention. Widgets are an essential aspect of home screen customization. They are “at-a-glance” views of an app’s more important data and features, where it’s instantly available from the user’s home screen.
Use these widgets to remind users about important information in your apps and games, even when your apps are closed. For an example, you may showcase the latest headlines, if you have a news app. These will serve as additional gate or windows for your users to engage with your app—and hopefully they will be coming back for more.
Make useful widgets by providing in-app information like news, game status, or upcoming deadlines. Widgets should serve as more than a launcher icon.
Use rich notifications to keep users informed. Android’s notification system will allow your app to keep the user informed about events such as new messages, upcoming calendar appointments, shared photos and much more. You need to use the rich notification feature optimally to increase user engagement and retention. This is a fundamental feature where consumers check frequently to receive important notifications and status updates.
In addition to status updates, notifications can also be used to help gamers know when a time-based action is completed, or when another player took their turn. By doing so, you are giving a sense of security for your users while using your app.
However, frequent notifications and spam notifications can turn users off. Android app developers need to pay attention to the policies to ensure they are treating their users respectfully.